Research uncovered 5 over-indexing passion points against the core demographic – fashion, travel, food, beauty, lifestyle and social media. An influencer that embodied each pillar was chosen to celebrate the features of the new E-PL9 camera to their followers, and drive sales through bespoke discounts.

Sleek and stylish, the PEN E-PL9 from Olympus is a Micro Four Thirds mirrorless camera defined by its versatile imaging capabilities and variety of in-camera creative controls. Available in 4 colours.

FASHION PILLAR
@rachelteetyler

BEAUTY PILLAR
@gemkwatts

TRAVEL PILLAR
@lioninthewild

FOOD PILLAR
@mycupcakeaddiction

LIFESTYLE PILLAR
@flex.mami

SOCIAL PILLAR
@tee_smyth

Bespoke Social Content

Social media ad units created with supplied assets