LEADING WITH DIVERSE EXPERTISE

We have over 80+ years of experience, stemming from media, strategy, brand marketing, creative, social and content.

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VIRGINIA HYLAND

CEO AND FOUNDER

Virginia is the Founder of HYLAND, instilling its client centric values that have been central to the agency’s success. Virginia is a ‘hands on’ leader both within HYLAND and with its clients; personally ensuring the highest standards of relationship and output.

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VINCE MEOLI

COMMERCIAL DIRECTOR

Vince has over 30 years’ experience in senior finance roles across three global advertising networks, and with HYLAND since 2014. He is a Board Director with Ad Standards (the industry’s self-regulatory system) and chairs the Finance Committee within the Media Federation of Australia.

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DANIELLE ST. GEORGE

GM OF MEDIA

Danielle’s 11+ year career has spanned Canada and Australia, leading global and locally iconic brands including J&J, Bud Light, Maserati and NRMA. With expertise in comms strategy and planning, she brings a passion for combining art and science to deliver strategic, effective solutions.

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ESTHER WILSON

GM OF CONTENT & CREATIVE

Esther is passionate about bringing discipline and measurability to engagement channels. 14 years of PR, Media and Content experience drives the application of audience rigour, fiscal transparency, agnostic ideas and shared KPIs to HYLAND’s social, influencer and creative offering.

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ROHAN MEHROTRA

GM OF DIGITAL AND DATA

Rohan is a programmatic pioneer and evangelist. With over 17 years experience he has led the strategy and buying on many of Australia’s most prolific brands. His passion is in helping businesses to grow and truly understand their media and marketing data.

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TEGAN EMMERSON

HEAD OF PLANNING

A respected strategist with 9 years experience spanning big to boutique agencies, global to start-up brands. Tegan’s passion for research applied pragmatically, consistently uncovers new opportunities for her clients that are grounded in business success.

OUR CULTURE

A culture of inspired possibilities.

Our founder, Virginia, started her media career at 17 years old, taking the train by herself to Sydney from the country. At 30 years old she launched HYLAND and is now recognised as one of the most influential leaders in the Australian media industry.

Virginia’s journey inspires us as to what is possible and encourages us to make the most of every opportunity.

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