LEADING THE WAY TO ONLINE SUCCESS
CHALLENGE
Small business owners all share similar goals, fears and seek opportunities to be successful.
OBSERVATIONS
Small business owners all share similar goals, fears and seek opportunities to be successful.
They are already feeling time pressured and are overwhelmed by all of the facets they need to consider for driving their business.
They know they are missing something, they just don’t know what it is, or the value of what is missing.
TARGET AUDIENCE
Small business owners, over 2.1M in Australia.
CONSTRUCTION & TRADES
Over 350,000 in operation in Australia.
MUMPRENEURS
There are 140K new mums in Australia every year – and they are starting their own businesses at a rate 2-3x that of their male counterparts.
INSIGHT
FAILURE IS NOT AN OPTION, BUT GROWTH COMES
WITH ADMITTING THEY CAN’T DO IT ON THEIR OWN.
APPROACH
We created bespoke messages tailored to specific SME industries/target groups and distributed across both digital & broadcast channels via custom targeting segments.
We were able to capture a new pool of customers, and successfully diverted the customer journey away from component sales towards solution leads.
EXECUTION
(1) ELEVATE THE BRAND
Building targeted scale
(2) ESTABLISH CREDIBILITY
Building resonance in key moments of consideration
(3) CAPTURE INTEREST
Reinforcing the highest resonating propositions
