Women over 40 were empowered to enhance their natural beauty. Hyland created a video series with Max Factor make-up artist Liz Kelsh and esteemed Australian editor Paula Joye. To date, these remain as our best performing social media videos.
Published bespoke video content to digital channels
@paulajoye wearing Max Factor’s Radiant Lift Range in 3 easy-to-achieve looks
Paula Joye’s bespoke blog post on her popular blog The Joye