Women over 40 were empowered to enhance their natural beauty. Hyland created a video series with Max Factor make-up artist Liz Kelsh and esteemed Australian editor Paula Joye. To date, these remain as our best performing social media videos.
Published bespoke video content to digital channels
@paulajoye wearing Max Factor’s Radiant Lift Range in 3 easy-to-achieve looks
Paula Joye’s bespoke blog post on her popular blog The Joye

See the full article here

Editing and production of the video content with Paula Joye and Liz Kelch.
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